Shic Shock is a stylishly shocking Children brand that’s soft on skin, joyful in design and made with care. Made from 100% pure, chemical-free cotton, every item is soft on sensitive skin and kind to the planet. Ethically made, sustainably sourced, and built for adventure, because comfort and conscience never go out of style.
The branding is built around the idea of shared moments. It's more than a retail space, it's warm and playful environment where parents and children can relax together. The visual identity combines soft, cheerful colors with friendly typography to create a sense of comfort and joy. While children explore clothes, parents can relax and enjoy a drink in an environment that encourages connection. The brand captures the essence of modern family life style, comfort and togetherness, all in one inviting space.
I developed the visual identity that reflects its playful spirit and ethical values. The branding includes a modern, lively logo, a fresh color palette inspired by nature and joy, and soft yet bold typography that balances comfort with creativity. I also created branded mockups to showcase how these elements work together across packaging, apparel tags and digital platforms, capturing the brand's essence of softness, sustainability and adventure.
