Shic Shock is a stylishly shocking Children brand that’s soft on skin, joyful in design and made with care.
Chic Shock is present both online and in select retail boutiques, offering its joyful, eco-conscious children's clothing through a digital store and in store experiences that bring the brand's playful spirit to life.
Made from 100% pure, chemical-free cotton, every item is soft on sensitive skin and kind to the planet. Ethically made, sustainably sourced, and built for adventure, because comfort and conscience never go out of style.
I developed the visual identity that reflects its playful spirit and ethical values. The branding includes a modern, lively logo, a fresh color palette inspired by nature and joy, and soft yet bold typography that balances comfort with creativity. I also created branded mockups to showcase how these elements work together across packaging, apparel tags and digital platforms, capturing the brand's essence of softness, sustainability and adventure.
