Heineken owns a large portfolio of beer brands worldwide, and Ciuc is one of their brands produced in Romania, for which I created and adapted several visuals to strengthen the brand’s presence across different touchpoints. The campaign included a series of posters designed to capture attention in high-traffic areas, such as the Electric Castle festival, paired with table tents that bring the same energy and visual identity directly to consumers in on-trade locations. Each adaptation maintains Ciuc’s distinct brand character while aligning with Heineken’s overall premium look and feel, ensuring consistency and impact across all materials.
For the table tents, I developed several designs tailored for different settings, such as restaurants and food court locations in malls. Each version was adapted to match the specific environment while keeping Ciuc’s visual identity consistent, ensuring the brand remained visible and engaging at the point of consumption.
