Driven by the need to modernize applications, stay up to date with technology, and foster innovation, the client sought to migrate to the cloud, automate processes and enhance security. Oracle presented its solutions by guiding the client through a demo journey that showcased the applications' features.
To illustrate how this journey aligned with the client's needs, I created a series of illustrations and assets that reflected the brand identities of both parties. I used the client's "hero" product (a train) as the main point of the design, integrating it into the visual narrative by highlighting its key features and benefits (such as speed, punctuality, reliability). This approach helped reinforce the connection between the product, the brand identity, and the overall transformation strategy.
The illustrations were used in presentations and other digital assets such as documents, emails, zoom backgrounds, invitations, etc.
I designed an emblem that combines the symbols of both parties (a cloud and a train) to represent the fusion of technology and the transportation industry. Then I used it on printed assets to maintain consistency and reinforce brand merger across all materials.
As a leave-behind asset, I created a branded passport, customized with the guests' names, to welcome them on a journey with Oracle.
The passport gave the client information about the agenda of the meeting, hosts' names and contacts, and other benefits.
