I created the concept for a Black Friday campaign built around the idea of “Many Discounts on Conveyor Belts.” The concept used the image of multiple discounts rapidly moving along conveyor belts to represent the abundance, speed, and excitement of Black Friday offers.
After defining the core idea, I adapted the visuals across several media. I developed dynamic sequences where a wide range of products and discount tags flowed continuously along conveyor belts, revealing deal after deal.
Television commercial campaign
Print materials - Shop activation
Social media, banners and Newsletter
