Everything started with a simple brief, coming from the sales team: "We want something interactive and tangible where the hero (Blu) could stand out." Then the strategy director and I suggested creating a board where they can present directly and interact with it. The board itself is interactive and also functions as a base for a 3D-printed support and three boxes created in a kirigami style.
In the end, it was a memorable experience for the guests, and the sales team had the chance to engage with them more.
The design of the kirigami was quite challenging, but after a few trials and errors, I managed to achieve a final result. The intricate cuts and folds required precision, but the effort paid off when the structure came together.
Seeing the final piece function as intended was incredibly rewarding, and it added a unique, artistic touch to the overall presentation.