A new local restaurant has opened in the busy streets of Tangier, Morocco. Inspired by the seaside, I created a brand identity that brings together the freshness of the ocean and the warmth of Moroccan culture. The brand identity uses colors, shapes, and textures that reflect the waves and local craftsmanship, creating a comfortable and elegant atmosphere. While oysters are a specialty, the menu is varied, offering something for everyone and making the restaurant a welcoming place for both locals and visitors, seeking a refined yet relaxed dining experience.
To see how the identity comes to life in a real environment, you can explore the client’s Instagram page, where the branding is applied to social content, photography, and daily communication with their audience.
I also invite you to read the article dedicated to the restaurant, which provides deeper insight into the concept, vision, and story behind the brand. Together, these platforms showcase how the branding functions beyond design, supporting the client’s presence, storytelling, and connection with their customers.