Over 1500 babies with congenital heart defects are born in Romania, yearly. The state medical system only funds around 700 life-saving surgeries. The Heart of Children Association came to us for a fund raising campaign to cover more surgeries. We created The Heart Sewing Kit: a wooden heart-shaped brooch, a needle, red thread and instructions for sewing, sold via an online shop or via crafting workshops at companies that asked to join, the participants sewing their own brooch, becoming artisan surgeons. In only one month more than 6000 kits were sold, funding life saving surgeries for over 40 babies.
I edited the campaign video and created motion graphics to enhance its impact. In addition, I designed supporting materials such as banners, flyers, brochures, posters and other promotional assets, ensuring a consistent and engaging visual identity across all channels.
