Dr. Oetker introduced new products to the Romanian market under its Vitalis sub-brand, starting with a trial range of four assortments called Vitalis Oat Snack Mix. I was involved in shaping the packaging design for this launch, ensuring it aligned with the Vitalis identity while being adapted to the local market.
The project required adapting the global brand identity to the Romanian market while ensuring consistency with the international Vitalis line. I balanced brand recognition with local consumer insights, refining visual elements, typography, and on-pack communication to highlight product benefits and flavor variety in a way that felt both familiar and appealing to Romanian shoppers.
To support the launch of the Vitalis Oat Snack Mixes, I also developed a full range of in-store and promotional materials that ensured strong visibility at the point of sale. These included eye-catching wobblers, stands, display islands, posters, banners and flyers, all designed in line with the packaging identity to create a cohesive brand experience. The materials highlighted the product’s freshness and variety while attracting shopper attention in a busy retail environment, ultimately reinforcing the Vitalis brand presence and driving trial among Romanian consumers.
